EMAIL MARKETING CAMPAIGNS
The following are email campaigns I have worked on for past clients, detailing the purpose of the campaign as well as the outcome.
CAMPAIGN 1: A/B TESTING
THE CAMPAIGN:
With this campaign, the client was introducing a new golf cart brand to their dealership and wanted to boost sales and engagement around the brand.
I A/B tested the subject line for that month's newsletter to maximize open rates for the campaign and capture the attention of the subscribers. One subject line had a more direct approach, while the other utilized a more ambiguous approach to generate curiosity.
Not only did the open rate raise well above industry average, so did the click-through rate - driving customers to the site to check out the new carts.
THE RESULTS:
CAMPAIGN 2: SUBSCRIBER PERKS
THE CAMPAIGN:
Another example of this client promoting a new cart brand, but with a different approach. We had been teasing the arrival of this new brand on social platforms, their website, and in other emails for several weeks.
As a "thank you" for being a newsletter subscriber, we gave them an exclusive look at the new carts before we officially launched their arrival on any other platforms.
Not only did this lead to elevated open and click-through rates, this also generated several cart sales for the client after only having these new carts for a couple of days.
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THE RESULTS:
CAMPAIGN 3: KEEPING EXISTING CUSTOMERS ENGAGED
THE CAMPAIGN:
In this particular campaign, our insurance agent client wanted to increase overall engagement for a subscriber pool of existing customers.
I opted for an "FAQ" email, answering the most common questions they hear at their agency - from both existing and prospective clients.
Paired with a subject line that piqued curiosity regarding whether their questions were answered in the email, I was able to raise both their open rates and click-through rates to above industry average.
THE RESULTS:
CAMPAIGN 4: UNDERSTANDING SUBSCRIBER INTERESTS
THE CAMPAIGN:
At the start of the new year, I sent a campaign to subscribers detailing the benefits of each cart brand available at this particular dealership, as well as highlighting a few available carts of each brand.
This not only allowed me to show the value proposition of each cart brand to the customers - leading to increased sales during their off-season - but the metrics also provided both myself and the client with information about cart brands were most popular with their customers and which were not as in-demand.
THE RESULTS:
CAMPAIGN 5: REDESIGNING FOR EFFICIENCY
THE CAMPAIGN:
THE RESULTS:
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The client's previous template utilized an overwhelming and busy background that distracted from the newsletter's content, decreasing overall engagement.
I redesigned the newsletter template to have a more modern and sleek look, sometimes updating colors as the seasons changed, allowing subscribers to focus on the content of the emails. As a result, click-through rates slowly began to increase.